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Topic
Customer Journey Mapping Success Series: Using Journey Mapping to Kickstart Your CX Program
Description
Heart of the Customer and Medallia join forces to bring you this Webinar.
The best customer experience programs use journey mapping to boost efforts to drive customer-focused change. Ensure your journey maps don’t just sit in a drawer, but instead increase engagement by embedding the voice of your customers in decision-making throughout your organization.
Key takeaways:
• How best-practice CX programs differ from programs that don’t get results.
• How to use personas developed in journey mapping to engage the organization.
• How journey maps can be used to design a measurement approach to get executives invested in your CX program.
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