Heart of the Customer and Medallia join forces to bring you this Webinar.
The best customer experience programs use journey mapping to boost efforts to drive customer-focused change. Ensure your journey maps don’t just sit in a drawer, but instead increase engagement by embedding the voice of your customers in decision-making throughout your organization.
• How best-practice CX programs differ from programs that don’t get results.
• How to use personas developed in journey mapping to engage the organization.
• How journey maps can be used to design a measurement approach to get executives invested in your CX program.