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Print repurposed: What it was then, and what it is now…
With such a focus on digital, is print and direct mail a relevant part of your marketing toolkit?

A recent study found there has been a 97% engagement with direct mail over the last year. It seems digital is far from the whole picture, and more direct methods of marketing, such as print, still attract high levels of engagement. However, with consistent pressure on marketing teams to provide ROI and evidence of a budget well-spent, how can they demonstrate the value of investing in direct mail and including this in their marketing spend?

In this session we will consider the role of print and direct mail, measuring and demonstrating its ROI, how it could look in the coming years, and how you can integrate your digital marketing propositions with print.

Oct 19, 2021 09:00 AM in London

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