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GS1 Digital Link in the Real World
Most people have heard the promise of GS1 Digital Link - simplify your packaging and connect to customers in ways that were never possible before. But what has really happened so far? Has everyone else taken advantage of this new technology that allows for everyone to have a different experience when they scan the same code? Are shoppers around the world reading pages in their own language, contextualised by their own behaviour, enjoying an experience that is tailored to that specific time of day? What are people doing with all of the first party data these platforms collect? Find out what is going on with Digital Link today at this webinar, part 3 of the Kezzler Digital ID Masterclass Series.

Mar 30, 2023 03:00 PM in Oslo

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Speakers

Alice Mukaru
Product Manager @GS1 Sweden
Alice leads the Swedish 2D migration initiative for the GS1 global initiative to support 2D barcodes that carry data to facilitate traceability, sustainability and product safety as well as enable use of the GS1 Digital Link. With heavy involvement in standards development and more than 20 years’ experience working with automation, digitalization and traceability and technologies for capturing this data, Alice is an expert in helping companies future-proof their investment in technology development.
Cyrus Gilbert-Rolfe
SVP Retail & Apparel @Kezzler
Cyrus Gilbert-Rolfe leads the retail and apparel business for Kezzler. Prior to Kezzler, Cyrus was CRO of EVRYTHNG, CEO of Movvo, and led sales at RFID-pioneer OATSystems. Cyrus has held executive roles at Microsoft, EMC, Netscape and Lehman Brothers and has helped build many startups, including a professional football club and a bottled cocktails business.

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