In an increasingly challenging environment, cooperatives are exploring strategies to more actively engage with their members. With millennials making up a greater percentage of the membership than ever before, new modes of engagement are becoming a crucial component.
In this session, experts in member communications and engagement will provide insights and best practices for achieving deeper and more meaningful member relationships.
Discussion topics include:
- How does technology play a role in engaging with members?
- How can offering new products and services increase communication and engagement?
- Best practices for increasing engagement with millennials
Mary Ann Cristiano, Dir. Marketing, Advertising & Digital, Touchstone Energy
Steph Okuniewski, Member Engagement Specialist, PA Rural Electric Association
Jen Poth, Owner, BP Electric
Myles Meehan, Senior VP, Public Relations, HomeServe