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Innovation in the New Era of Member Engagement
In an increasingly challenging environment, cooperatives are exploring strategies to more actively engage with their members. With millennials making up a greater percentage of the membership than ever before, new modes of engagement are becoming a crucial component.

In this session, experts in member communications and engagement will provide insights and best practices for achieving deeper and more meaningful member relationships.

Discussion topics include:
- How does technology play a role in engaging with members?
- How can offering new products and services increase communication and engagement?
- Best practices for increasing engagement with millennials

Panelists:
Mary Ann Cristiano, Dir. Marketing, Advertising & Digital, Touchstone Energy
Steph Okuniewski, Member Engagement Specialist, PA Rural Electric Association
Jen Poth, Owner, BP Electric

Moderator:
Myles Meehan, Senior VP, Public Relations, HomeServe

Dec 2, 2020 02:00 PM in Indiana (East)

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