webinar register page

Behavior Change Fundamentals
Please see the details of this 3 part webinar series:

1) Introduction to Behavior Change
Tuesday, April 28, 2020
10:00 AM - 11:00 AM PDT

Foundational lessons in understanding what distinguishes behavior change marketing from commercial marketing. This module introduces the various pathways to behavior change and discusses the appropriate application of each.

2) Changing Behavior Through Knowledge Change
Tuesday, May 5, 2020
10:00 AM - 11:00 AM PDT

Assess an audience’s readiness for health intervention and learn to apply a strategic framework called Decision Blocks® to address gaps in the audience’s knowledge.

3) Changing Behavior Through Social Norm Change
Tuesday, May 12, 2020
10:00 AM - 11:30 AM PDT

For some more ingrained public health challenges, knowledge change isn’t enough. With this module, learn how to design interventions to change social norms using the Social Branding® framework and psychographic segmentation.

Attendance to one or all of the webinars are free; however, space is limited and registration is required to attend. Upon approval, a confirmation will be sent to you with further instructions.
Webinar logo
Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Michelle Bellon.