Data ethics is a development that builds on the heavy-lifting done around GDPR and compliance. Creating customer trust in data usage requires transparency, commitment and alignment with the brand promise.
While some organisations have made a start on developing a data ethics framework, it is critical to ensure this is not just a worthy document, but a living culture. Moving ethics into action and aligning it with corporate values should therefore be viewed as a change management process, rather than a simple policy update.
In this discussion, Scott Joslin, SVP data strategy, digital ventures and innovation international, Warner Media and Tariq Bhatti, head of data and analytics, Nursing & Midwifery Council, together with Camilla Winlo, director of consultancy services, DQM GRC, will explore how data ethics can become a core part of the organisational culture in a discussion moderated by David Reed, knowledge and strategy director, DataIQ. Registered participants will have an opportunity to put questions to the panel through the course of this strategic discussion for data and analytics leaders.