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Every $ Maximized: Holding Programmatic Investment Accountable
Marketing dollars have flowed into programmatic at an unprecedented rate as a result of seismic shifts in consumer shopping habits. According to Zenith, global digital ad spend grew by 25% in 2021 and will grow by 14% to $473bn in 2022, representing more than 60% of global ad spend. Over 90% is predicted to transact programmatically.

Advertisers and media directors need to evolve measurement and governance at the same pace. Are you confident your programmatic investments are maximizing growth?

Setting KPIs for democratized media buying is a different ball game to what we have known before. Traditional price commitments are at best inaccurate and, at worst, detrimental. And the fabric of the open web and digital measurement is about to be shredded. The demise of the third-party cookie will throw historical KPIs out the window. It’s an opportunity for savvy advertisers to deepen relationships with consumers. Are you ready?

Join our panel of programmatic industry experts to discuss how to set KPIs for programmatic media today and prepare for the cookieless tomorrow.

WEBINAR HOST:

Suzie Rafla - Global Head of Digital @ID Comms

PANELISTS:
Mark Andrews - Senior Consultant @ID Comms
John Donoghue - Partner @Up and To the Right
Kelley Elizabeth Train - CEO and Founder @Plainfields Media

Mar 31, 2022 11:00 AM in Eastern Time (US and Canada)

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