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How Online Tools Empathize and Anticipate User Needs
- What Attendees will Learn: A simple smartphone app shook an entire taxi industry, a mail order company killed a brick-and-mortar video rental business and an e-commerce company with an online computing platform pushed a mainframe giant to the edge of breaking. New inventions didn't spawn these Goliaths but rather automation tools that enhanced customer empathy. In this session, you will understand and learn to apply these principles to deepen member relationships and grow membership.

- Who Should Attend: Lending and marketing credit union executives

- Speaker Bio: Alan Bahr is SVP of Business Development at SimplyCredit. He has over 15 years of capital markets experience, primarily with Bain Capital and Lehman Brothers. For much of the past decade he led cross-functional teams at CUNA Mutual Group to develop new lending products and services for credit unions.

Feb 20, 2018 10:30 AM in Eastern Time (US and Canada)

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