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How Kroger Applies Data Science and Machine Learning to Drive CPG Advertising Effectiveness
In a world where advertising effectiveness and efficiency are more important than ever, Kroger Precision Marketing closes the loop between media exposure and store sales. Powered by Kroger’s popular loyalty card program, Prism is the proprietary advertising technology platform that unleashes machine learning to accelerate targeting timelines and performance, activating campaigns for CPG brands that are addressable, actionable and accountable.





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Jun 9, 2020 02:00 PM in Eastern Time (US and Canada)

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Speakers

Lauren Littlejohn
Director of Data Science @84.51
Lauren Littlejohn is a Director of Data Science at 84.51°, focusing on using data and machine learning to improve campaign performance under Kroger Precision Marketing. She has spent over four years learning the media landscape and helped launch KPM. In addition to her Director role, Lauren leads her company’s charity engagement with the Freestore Foodbank and spends her free time traveling and volunteering with International Students.