To make a CSR strategy relevant for consumers, it should resonate with their needs and values. Not just with the ambition of the brand. Still too often, CSR strategies are focused primarily on building a company’s reputation with little real benefit to society. However, when executed in the right way and to the right target groups, CSR can be much more than a form of advertising. After this session you can
- Understand why men and women respond differently to CSR and what that means for your brand
- Make people trust your CSR strategy more
- Activate your consumer’s sustainable behavior, because we will explain the single most important psychological nudge.