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Webinar: KOL Marketing for Chinese Tourism
KOLs - or key opinion leaders - are often identified as an essential component of B2C marketing to China, including tourism marketing. But how do you choose your KOL or KOLs, what's the best way of working with them, and how can you tell if they're effective? In Dragon Trail's December webinar, we'll address these questions and use a range of case studies to illustrate how travel brands can successfully collaborate with Chinese KOLs to drive awareness, social media followers, and sales.

Dec 11, 2019 05:00 PM in London

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