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2021 Mather Economics' Symposium
Mather Economics is the world's leading media analytics company, measuring subscribers' lifecycle, including acquisition, engagement, retention, loyalty, habit formation, churn, pricing and other key trends. The 7th Subscriber Lifecycle Management Symposium will explore the latest trends driving the media industry's subscription economy, presented in case study format by best-in-class speakers from across the globe.

Top media industry speakers including Tony Hunter, CEO of McClatchy; Selma Stern SVP of Consumer Subscriptions at Business Insider; and many more, will inspire the participants with actionable insights. To gain a new perspective, participants will learn the ingenuity of other industries' approach to subscriber lifecycle management, including sports teams, wine industry and state lotteries.

Here are the take-aways Symposium attendees can expect:

• Optimize your subscription revenue strategies.
• Develop and manage reader revenue KPIs
• Best practices for: Acquisition, Retention, Customer Lifecycle, Pricing, Engagement,
Loyalty.
• Detailed case studies on best-of-class media companies’ success with Mather.
• Learnings from other industries.
• Digital and print churn reduction and subscription conversion using AI.
• Expand your audience depth and breadth.
• Drive cost savings and efficiencies in your reader revenue operation.
• Team collaboration: How cross-functional teams drive change and ensure success.
May 6, 2021 01:00 PM
May 6, 2021 01:00 PM
May 7, 2021 11:00 AM
May 10, 2021 11:00 AM
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