Launched in 2014, Tmall Global is Alibaba Group's dedicated channel for cross-border e-commerce. Tmall Global provides a premium shopping experience for the increasingly sophisticated Chinese consumers who are in search of top-quality branded products. As China's largest cross-border B2C online marketplace, Tmall Global enables brands and retailers without operations in China to build virtual storefronts and ship products into China from their home countries. Today, there are more than 29,000 brands from 87 countries and regions represented on Tmall Global.
In this second seminar, we will explore Tmall Global’s solutions to give SMEs access to the Chinese consumer market.