Turn Member Engagement and AMS Data into Effective Marketing
We need to allow member data to tell us how to communicate, not the other way around. A strong member lifecycle ecosystem incorporates simple, actionable data with intelligent campaigns and member communications. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities.

How can we harness the power behind our systems to create the best possible experience for our members?

Dec 11, 2019 02:00 PM in Eastern Time (US and Canada)

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Mikhail Opletayev
Vice President, Software Engineering and Data Services @Higher Logic
Mikhail Opletayev is an entrepreneurial technologist, with 20 years of hands-on experience building, leading, and managing highly talented teams in high-growth technology companies in financial, healthcare, and marketing sectors. At Higher Logic, Mikhail is the Vice President, Software Engineering and Data Services, and oversees joint e-mail marketing and marketing automation teams, as well as providing technical leadership in the area of big data and AI.