Design Thinking is a method that enables companies to redefine themselves, their products and services and to create lasting value for their customers. Why is this important? Because having lasting value is what keeps us relevant and being relevant is what keeps us in business.
Here's the thing.
Often our customers don't even know they have a problem that needs solving. They really aren't capable of imagining things that they've never seen, consequently they're unable to ask for things that don't already exist. Design Thinking helps brands identify pain points and tackle those problems in ways that lead to highly innovative solutions. Solutions that are so surprising, relevant and impactful, those companies end up leading the market quickly and with high impact. It is also about taking action, not just talking about it. Acts not Ads.
Join Creative Brand Strategist, Jennifer Small and Freeman+Leonard, to learn how 5 techniques of Design Thinking can serve to create certainty in uncertain times. Find out how the future success of all business will depend on the ability and willingness to embrace this innovative and thoughtful approach.
Design Thinking and methodologies are the foundation of Jen’s approach to strategy; she believes that the most powerful question a strategist can ask is “why?” and that relentless curiosity about people is the quintessential skill that transforms a nice idea to a killer strategic and creative solution to her clients’ business and brand challenges.
This event is sponsored by Freeman+Leonard.
Freeman+Leonard provides innovative, on-demand marketing and creative staffing solutions for companies and agencies.