Facebook just announced an overhaul of its News Feed, the largest single source of news and entertainment on the planet reaching over two billion people. Facebook said it would prioritise the content shared by users' friends and family, while de-emphasising content published directly by publishers and brands.
While investors, politicians, and journalists discuss what the change means to Facebook's business, its responsibilities towards free speech, and the health of public debate, INMA would like to analyse the implications to the news business and digital strategy of news publishers:
• What is next?
• What opportunities are still there on Facebook, and what are the alternatives?
• How does the strategy and tactics of marketing of news need to change?
In this just-in-time INMA webinar, hear from Grzegorz Piechota, an INMA Board member who has spent the past 18 months studying technology-enabled disruption patterns across industries – notably news media, notably social platforms like Facebook.