Long-Term Marketing Strategies That Attract Readers, Sell Books, and Won’t Make You Miserable
Like it or not, marketing is part of every modern author’s job description. This class takes a practical, personal approach to the oft-discussed but misunderstood "author platform," and explores targeted ways for writers to promote a new release or put life back in a book that’s been out for a while. We’ll explore best practices for when to use (and when to ignore) social media, speaking, networking, additional writing, websites and mailing lists, and more. Most importantly, we’ll look at how to use your own unique strengths and passions, rather than trying to follow someone else’s formula.
Beth Jusino is an author and publishing professional with twenty years of experience helping writers navigate the complicated space between manuscript and final book. A former literary agent and marketing director, she’s now a writer, ghostwriter, editor, and publishing consultant for both traditionally publishing and self-publishing authors. She’s the author of the award-winning The Author’s Guide to Marketing and the travel memoir Walking to the End of the World: A Thousand Miles on the Camino de Santiago.