Pre-Reading to be Sent: February 11, 2019
Webinar: February 20, 2019
Description: Cities that build a communications strategy around their work affirm their commitment to solving local challenges; they also build trust and engagement with residents who can reinforce and expand those efforts. Led by What Works Cities Senior Communications Manager Kristin Taylor, this Sprint will help you build your local government’s capacity to use data and evidence to publicly communicate your impact. We’ll start by exploring why effective communication matters, introduce you to best practices in the field, and look at examples of how other cities are sharing their progress. We’ll also introduce you to a range of communications tools at your disposal—from owned and earned media to public appearances and speeches—and help you brainstorm ways to start using them in your own city.
What to expect in this Sprint:
• Pre-webinar reading and worksheet
• February 20 webinar
• Post-webinar reading and worksheet
• March 6 closeout video call
Recommended Participants: City staff (in particular, open data program managers and/or departmental data stewards) who want to communicate the impact of their work more effectively; public information officers or other communications personnel; community engagement staff. You're encouraged to form a local team by participating in the Sprint alongside colleagues in your city and working on the exercises together; cross-departmental/functional teams are especially encouraged.
Achievable Criteria: 1 General Management criteria
• Your local government regularly uses public communications to share examples of how it is governing using data and evidence and/or stories of progress made as a result.
***Sprints are only available to city staff if your city has completed a Certification Assessment. Your registration will not be accepted unless you complete your assessment prior!***