Digital Marketing has become one of the most essential tools in the economy today to connect with your customers. Due to COVID-19 and elongated time at home, more customers have started interacting digitally. Major oscillations have taken place in the market situations due to an overwhelming engagement with digital media.
Digital capabilities formed during COVID-19 are becoming permanent methods of customer engagement strategies. Digital media is not only necessary but has become the major stimulator in delivering the incessant experience that customers demand.
This masterclass is all about understanding the escalating importance of digital media in engaging customers post COVID. It will deal with a spur in customer interaction due to a discrete and novel approach in digital marketing stimulated by COVID-19. The session will share specific industry examples and highlight the marketing skills and roles organizations will need to excel in the Post-COVID-world. The masterclass will also share insights on key global and Indian digital marketing trends including customer behavior changes incited due the pandemic.
The masterclass will reach out to introduce the trends digital marketing is undergoing to connect with their customers. The session will then be taken forward by Mr. Anish Shah who will focus on the global marketing trends in Post Covid World according to Forrester Research. Later, Dr. Aditi Bajaj will talk about the insights and evolving customer behaviors in the realms of Digital Marketing. In culmination of the masterclass, Mr. Samir Sheth will discuss how social media, especially Twitter, is evolving in the new Post-COVID world