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How to Build a Business Case for Digital Pathology
So, you understand the benefits of Shifting to Digital Pathology – now what? In this webinar, you will learn how to take the next steps and build a business case to justify an investment for it. Markus Rålund, Global Pathology Lead at Sectra, will show you how a business case can be used to present realistic figures to hospital management and successfully motivate the investment and help your organization evolve with digital diagnostics.

At the end of the session, participants will be able to:
1: Describe how to build a business case for digital pathology.
2: Identify the benefits of creating a business case.
3: Identify the benefits of digital pathology. 

Speaker:  Markus Rålund, Global Business Lead for Digital Pathology, Sectra

Host: Anna Plotkin, OAP President

Target audience: Pathologists, Resident, Medical Student, Pathologists' Assistants

CanMEDS Role
Medical Expert, Communicator, Collaborator, Leader, Professional

This event is an Accredited Group Learning Activity (Section 1) as defined by the Maintenance of Certification Program of the Royal College of Physicians and Surgeons of Canada and approved by the CAP-ACP.

This webinar was co-developed with Sectra and OAP and was planned to achieve scientific integrity, objectivity and balance.

May 19, 2021 12:00 PM in Eastern Time (US and Canada)

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Speakers

Markus Rålund
Global Business Lead for Digital Pathology @Sectra
Biography Markus Rålund is the Global Business Lead at Sectra for pathology and holds an M.Sc. in Engineering Management. He has broad experience in medical imaging and has held several roles at the KLAS awarded medical imaging company, Sectra. He has several years of experience in coaching pathology labs in how to adopt digital imaging in routine diagnostics. As the Global Business Lead, he is responsible for Sectra’s commercial offering within pathology and supports Sectra’s organization and distributors globally by communicating the value of digital pathology and Sectra’s solution in the field.