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National Etailing and Mailing Organization of America
How to Evolve Your Brand (Even in a Pandemic!)
What does it take to evolve a 230-year-old brand? Where do you start, and how do you trust the process when launching the refresh during a pandemic? For King Arthur Baking, the 18-month journey started with a dedication to their baking consumer, and through a research-driven creative process, the team landed on a new company name, new logo, and new brand aesthetic. We're reserving plenty of time for a Q&A session, so please bring questions you have for Bill!

Oct 14, 2020 01:00 PM in Eastern Time (US and Canada)

National Etailing and Mailing Organization of America
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