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ECSB webinar with Basil Englis on experimental methods
This webinar focuses on the basics of experimental research design and the distinct advantages of experimental methods in making assertions about causality and in eliminating alternative explanations for research findings. We will discuss the basics of

• Experimental v. non-experimental design
• Threats to internal and external validity
• Causal inference
• Factorial designs and interaction effects

SHORT BIO:
Dr. Basil G. Englis, Ph.D. is the Richard Edgerton Professor of Marketing and Chair of the Management, Marketing and Creative Technologies Department in the Campbell School of Business at Berry College. He is also a Research Fellow at the University of Groningen Centre of Entrepreneurship. Dr. Englis holds a Ph.D. in Experimental Psychology with minors in Social Psychology and Statistics from Dartmouth College. His research focuses on consumer psychology, product and brand symbolism, sustainable consumption, mass media and consumer socialization, consumer lifestyles and values. Dr. Englis’ more recent work examines the role of the “voice-of-the-consumer” and imagination in entrepreneurship, innovation and new product development. His research and scholarly work have appeared in more than 85 publications, including numerous articles and book chapters.

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NOTE! ECSB/ISBE webinars are open to both ECSB and ISBE members. To become an ECSB member and join the ECSB community visit http://www.ecsb.org/shop/. To join ISBE visit https://isbe.org.uk/about-us/how-to-join/.

Feb 5, 2020 03:00 PM in Brussels

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