With Beth Jusino
You’ve published, or you’re about to publish, a book. Now what? Like it or not, an author’s job isn’t done once the book releases, so let’s look at how to promote a new release or put life back into a book that’s been out for a while. Using some basic principles of marketing, we’ll look at how to craft a marketing plan that both raises awareness and makes the sale, based on your own unique strengths and audience. We’ll talk about how to use (and when to ignore) traditional and popular marketing tools like press releases, giveaways, events, advertising, contests, reviews, awards, and more. Plus, we’ll highlight a few counter-intuitive and unusual marketing strategies that really work. Whether you’re a self publishing or traditionally publishing author, you’ll walk away with new ideas and a framework to wrap them around.
Beth Jusino is an author and publishing professional with more than twenty years of experience helping writers navigate the complicated space between manuscript and final book. A former literary agent and marketing director, she’s now a writer, ghostwriter, editor, and publishing consultant for both traditionally publishing and self-publishing authors. She’s the author of the award-winning The Author’s Guide to Marketing (Sharper Words Press) and the travel memoir Walking to the End of the World: A Thousand Miles on the Camino de Santiago (Mountaineers Books).