In this webinar, Marc Stickdorn will answer your questions on service design and journey mapping software. If you want to bring service design to your organization and scale it by using software, this is the right place to get some tips and learn from other people's experience.
As a follow-up session for our last session #6 on personas, the focus topic of this webinar will be personas on journey maps: we'll discuss how to use multiple personas on one journey map to compare the experience of different personas, such as different user groups, on one map. Also we'll include stakeholder groups into the discussion and see how backstage activities and service blueprints are connected to personas.
As usual, there will be a room for your individual questions. You can ask your questions either during the session by typing into the chat or talking, or you can also share them in advance. Just drop us a line to firstname.lastname@example.org and indicate you're referring to the webinar.
About your host:
Marc Stickdorn is CEO and co-founder of More than Metrics, a company developing service design software for service designers / UX / CX / however you call it. As editor and co-author of the award-winning book “This is Service Design Thinking” and the second edition “This is Service Design Doing”, Marc has contributed to the development of the field for many yeas. Besides having gained many years of experience as trainer and consultant, he's also associate of renowned service design agencies and professor at various business and design schools.
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