Balancing People, Planet and Profit Series Part 3: Activating Conscious Consumers Online and In-Person

In the third installment of the Balancing People, Planet and Profit Series developed by The International Social Impact Institute, we build upon the first two, during which we reviewed social impact-driven brands and shared about how to effectively develop them. In this third installment, we share best practices, case studies and practical tips to enable you to effectively connect with conscious consumers online via your brand’s digital storytelling ecosystem (e.g., website, social media, email) and in-person through your booth design and messaging, and in how you engage your prospects during the NY NOW Markets.

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