Why Social Media Holds the Key to Recovery for Luxury Hospitality

Since the 2009 downturn, the tourism industry has grown at a healthy rate, before the ongoing pandemic stopped this growth. In 2018, the luxury hospitality and travel market was valued at $891 Billion and was supposed to grow to $1.6 trillion by 2026. This was driven by a huge surge in travelers exploring new destinations, the rise of private accommodations and exclusive tours and activities. However, with a looming recession and limited international travel, the luxury hospitality industry would face a stiffer challenge in identifying the right audience and converting them.

While enough has been spoke about what hotels need to do in communicating on social media, the real challenge would lie in converting these communications into bookings and building trust with the guest. How can luxury hotels engage the guests, learn about their needs, fulfill their requests to win their trust.

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