Industries across the globe have adapted their communications activity from business-as-usual to crisis response almost overnight. But when the ‘evolved normal’ arrives, what then? Can organisations and businesses return back to how they were communicating with their stakeholders before? Or does Covid-19 offer an opportunity to reset how the built environment and construction sectors communicate? James will explore what aspects of strategic communication may stay the same and what could change to ensure that this invaluable professional discipline maintains its relevance to organisational objectives and its value to senior leadership teams in a new era.