1-2pm BST / 8-9am ET
Thursday 19 April 2018
Are you on auto-pilot with your dynamic pricing? Or maybe you’re considering dynamic pricing, but aren’t sure where to start?
Aimed at those in marketing, box office and senior leadership working in arts organisations, join TRG Arts’ Christina Hill and Stephen Skrypec, plus special guest Claire Murray, Interim Chief Executive Officer, Sheffield Theatres, and learn about our three-pronged strategy for pricing and demand management.
You will learn:
- Why dynamic pricing alone might be losing you money
- The role of loyalty in driving demand
- Strategies for scale of house and inventory management
- How arts organisations like Sheffield Theatres are taking action to optimise their pricing strategy – and getting results.