If Google won’t allow e-mail-based identifiers on DV360, then how will audience targeting get done on the majority of bids in the programmatic ecosystem?
Find Out: Join our Quo Vadis Education Session on April 13 at 12pm ET.
Your truth-seeking host, Tom Triscari (CEO, Lemonade Projects) will interview Travis Clinger from Liveramp and Lindsey Bridgham from Index Exchange on how to get the audience targeting job done in a cookieless world.
1. We’ll start by framing the core use case and then walk you through how to run it successfully time and again.
2. We'll dig into using 1st party identifiers in private marketplace Deal IDs
3. Touch on Deal ID automation techniques to turn all the manual work into more productivity — it’s a quick-win solution that works with any DSP. Yes, Deal ID curation is still very manual work today.
Looking forward to see you there!