Technology has shifted us from the knowledge economy to the human economy,
where what matters most are the human qualities that machines just can't replace.
Qualities like responsibility, trust, empathy, authenticity and honesty.
It’s in the human economy that competitive advantage has shifted from what we do,
to how we do what we do. For food marketers, this means an evolution in communication
and a shift from features and benefits, to story telling that resonates.
In this webinar you’ll learn:
- How the human economy is driving a revolution in food
marketing and communication.
- Why telling powerful food stories can future proof your brand.
- The key ingredients that create effective food stories.
- How to tell food stories that connect.