Sales and marketing are sometimes used interchangeably with one another, but there is a big difference. Sales is what happens after the phone rings, but marketing is what you do to get the phone to ring in the first place.
Sign up for this webinar and hear from Melissa Nash, president of the Florida Collectors Association and president of ARI, as she shares her tips and strategies to be an effective marketer. Among the topics to be discussed are:
- Learn how to effectively use press releases
- Discover how to get connected to your community and marketing benefits
- Explore strategic communications using messages and newsletters
This event is free to all FCA members.