Confused about why your business isn’t showing up in internet searches? Your website might not be optimized for search engines. This class will go through a basic understanding of Search Engine Optimization (SEO) and what you can do to rank in search pages. We will cover:
- Securing your website
- Mobile optimization
- Link building
- Alt-text and captioning in media
- Search engine optimization versus search engine marketing
About the Instructor:
Nona Raybern is the Public Relations and Media Manager at the Master Builders Association of King and Snohomish Counties (MBAKS). She has eight years of experience building brands through web exposure and social media, starting with her own viral pop culture website Daily of the Day in 2012. She describes her marketing style as non-intrusive and ethical – allowing consumers to find you and your expertise through best inbound practices.