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Using storytelling to drive advertising memorability and effectiveness
Another chance to see the popular AURA Award winning case study from Rightmove and Neuro-Insight into how storytelling can drive both advertising memorability and effectiveness.

In this webinar, Shazia and Abiola will talk about how Rightmove used neuroscience to test the memorability of a new TV ad which went on to be one of their most successful campaigns to date.

You'll find out

- Background to the campaign and why Rightmove chose neuroscience for ad testing
- Have an overview into the methodology used by Neuro-insight
- Get some general learnings for brands from neuroscience
- And find out how the ad performed in the real world

Nov 14, 2019 12:30 PM in London

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