A Path to Hyper Growth – How Infrastructure Management Can Break Through the “Virtual” Noise in 2021 Without Alienating Their Key “Buyers”
2021 is on track to be an exciting year for IT Infrastructure companies and their marketers. Recently, Gartner noted that the coronavirus pandemic has forced IT executives to address increased remote work scenarios and unpredictable changes to IT requirements. IT infrastructure is also changing at an unprecedented pace, with key trends such as edge computing, multi-cloud environments and automation leading the way. Consequently, marketing leaders in the space are faced with the challenge of quickly adapting their external communications approach to create compelling messages that reach different audiences. In infrastructure, this almost always means adapting to a different sort of audience. Open source communities won’t tolerate the same kind of marketing as CIOs and require a different, more relatable approach. Think Star Wars meets Stranger Things.
In celebration of International Women’s Day, join Lumina Communications and our panel of leaders to discuss the top infrastructure trends in 2021 and best practices for driving effective marketing and communications strategy. We will delve into how to develop digestible narratives to capture media interest as well as actionable insights on how to create compelling developer-centric campaigns.
Monday, March 8th
Going live at 10 am PT/1 pm ET
Samantha (Sam) Singh, EVP, Partner, Lumina Communications
Anshu Agarwal – CEO & Co-founder, Nimbella
Amy Abatangle – CMO, Netdata
Bethany Mayer – Executive Partner, Siris Capital Group & former President, CEO of Ixia