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ASHE / ELEVATE: Proposal Strategies Guaranteed to Increase Your Win Rate
Proposal Strategies Guaranteed to Increase Your Win Rate – Carla Thompson, FSMPS, CPSM

Winning proposals are based on good intelligence about the client and the project, careful planning and structuring of the material, and your ability to convey your firm’s remarkable difference. Join Carla as she walks you through a proposal strategy process that will make you dig deep to understand what the client is looking for, what you can offer that no one else can, and the keys to creating a custom proposal.

Learning objectives--after this workshop you will be able to:

1. Develop a proposal that is tailored to the client and the project.
2. Turn boring project descriptions and stats into interesting case studies the selection committee will actually read.
3. Use messaging, design, and formatting to create a proposal that will stand out from the competition.

Nov 10, 2020 12:00 PM in Eastern Time (US and Canada)

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Speakers

Carla Thompson, FSMPS, CPSM
Consultant @Elevate Marketing Advisors
Carla has 37 years’ experience in the A/E/C industry and is highly respected by clients, former employers, co-workers, and colleagues. After serving as Chief Marketing Officer for NAC Architecture for three years and Global Marketing Director for MG2 Architecture for 10 years, she was recruited by Core States Group to serve as their first-ever Senior Director of Marketing, completing a successful rebrand of the firm. She recently joined Elevate Marketing Advisors to provide training in leadership, marketing, business development, the customer experience, and employee engagement. Throughout her career Carla has enjoyed training and mentoring others, both internally and externally. She has delivered educational programs and presentations for SMPS, AIA, AGC, ACEC, SDA, NAWIC, and has presented numerous in-house training programs. With over 200 seminars, workshops, and presentations to her credit,