Proposal Strategies Guaranteed to Increase Your Win Rate – Carla Thompson, FSMPS, CPSM
Winning proposals are based on good intelligence about the client and the project, careful planning and structuring of the material, and your ability to convey your firm’s remarkable difference. Join Carla as she walks you through a proposal strategy process that will make you dig deep to understand what the client is looking for, what you can offer that no one else can, and the keys to creating a custom proposal.
Learning objectives--after this workshop you will be able to:
1. Develop a proposal that is tailored to the client and the project.
2. Turn boring project descriptions and stats into interesting case studies the selection committee will actually read.
3. Use messaging, design, and formatting to create a proposal that will stand out from the competition.