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Carpe Data 2020 Keynote: Future of Advertising: Re-balancing the value exchange with consumers
Consumers’ demand for greater control over their data and higher privacy standards is a response to an advertising model that got out of whack. Rebalancing the value exchange is going to take more than work-arounds. It requires sustainable solutions.

Join us for a fire-side chat with guest speaker, Joanna O’Connell of Forrester and David Eisenberg of LiveRamp as they explore the situation, surface potential solutions, and offer suggestions for where to focus attention.

Oct 20, 2020 08:00 AM in Pacific Time (US and Canada)

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David Eisenberg
Chief Strategy Officer @LiveRamp
David Eisenberg is Chief Strategy Officer at LiveRamp (NYSE: RAMP), the leading data connectivity and identity platform for powering exceptional customer experience. At LiveRamp, David is responsible for strategy, M&A, investments and new growth initiatives. Prior to LiveRamp, David served as head of strategy and M&A at Acxiom, where he was a driving force for the company’s business and digital transformation from a traditional marketing services company to a next-generation marketing technology platform, including forward-thinking acquisition of LiveRamp. He led the sale of Acxiom to IPG for $2.3B. Earlier, David was GM of Rakuten USA and led global corporate development for Rakuten Inc. (4755: TOKYO), a $15B global consumer Internet and Ecommerce Company.
Joanna O’Connell
VP, Principal Analyst @Forrester Research
Joanna serves B2C marketing professionals and is an industry expert on programmatic advertising. As vice president, principal analyst leading adtech coverage, Joanna explores the fast-evolving digital advertising ecosystem with a focus on helping marketers make the right organizational and technology decisions to power customer-obsessed marketing.