How to shape your 2021 revenue strategy with forward-looking data

Your day to day has changed. So has your need for actionable data. COVID-19 has flipped the traditionally relied upon revenue management practices upside down. The sudden unreliability of on-the-books (OTB) data and year-over-year (YOY) trends for forecasts has been one of the biggest shifts revenue managers have had to make in 2020. As we enter a new year, one thing is clear - the key to navigating through this uncertain future is the actionable data. It's time to put data to work! Learn how in this informative webinar, where we'll show you how you can leverage forward-looking data to get ahead of the competition, align your commercial teams, and better anticipate changing consumer behavior.

- What are the changes in booking behaviour caused by Covid - and how hoteliers can anticipate in this challenging landscape
- Why forward looking & upper funnel data is the future of revenue management
- Gain understanding how the landscape has changed - and how to best prepare for recovery

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