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The Business of Alt Protein: Unlocking potential through sensory and consumer research
With over 80% of new product launches failing in the marketing place, how do you utilize sensory and consumer research to optimize your product’s potential for success? In this seminar, join GFI and Dragonfly SCI, to learn about the essential product research tools utilized by major multinational sensory and consumer science departments, that can be applied to companies of any size. Through storytelling with case studies, we will discuss the most useful, cost effective, and predictive tools in today’s sensory and consumer research.

Jun 30, 2022 12:00 PM in Eastern Time (US and Canada)

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