Successful SCRA Member Companies share an amazingly consistent determinant of success: Owners that can build and tell the story of their business. This goes far deeper than learning how to pitch.
For too many founders, their business plan is built from their side deck – this is backwards. As a result, valuations are fantasies in which investors do not which to participate. That narrative, and all of the required chapters can be consistently written through the use of a proper business plan. We’re talking about the importance of really diving in, not merely creating a one-page plan or a 10-slide pitch. A proper, living business plan guides and informs a company.
It tells the story of how people, product, processes, sales, finance, and strategy relate. Learn to tell the story for which you are the hero. It is the key to graduating SCRA and continued growth.
Presented by FocalPoint Coaching and Training, SCRA Resource Partner