ICSM is proudly to invite Ms. Ivy Wong, Founder & CEO of VS Media, to present Key Trends That Will Shape Influencer Marketing for Retail Post-COVID-19. As lockdown eases and retailers start to reopen their stores, many ponder what the future holds for influencers and how they will help brands navigate the upcoming exogenous recession. There are three main trends that could influence how retails alter their marketing strategy to meet the new challenges ahead.
Retailers are likely to validate influencers beyond the amount of “likes” they could attract. While getting more “likes” on social media is important, retailers have to keep track on the return of investment (ROI) as it is critical to the future of influencer marketing. It is also vital to evaluate the effectiveness and the practicability of social eCommerce and the use of live streaming. Alternatively, retailers can consider the possibility of “Humanising” a brand and to be more audience-centric, in order to establish a more down-to-earth connection with customers.