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Transforming Sponsored Content into Data & Revenue Machines: A Master Class in Unlocking the Power of Audience Interactions & Engagement


Oct 13, 2021 11:47 AM

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Kay Durbin
Director of Audience Marketing and Data @Brief Media
After earning her bachelor’s degree in business administration from Illinois Institute of Technology, Kay Durbin entered the media/publishing world with her first full-time job in advertising sales. Now, with more than 6 years in the industry, Kay has taken on a new challenge as director of audience marketing and data at Brief Media. Kay has held several roles at the company, beginning as an audience analyst in 2015. As an analyst, she helped create Brief’s audience database, a leader in the veterinary media space, and today, she continues to manage that same database and create opportunity for the company. Her latest experience comes with improving app user data tracking and leading audience database integration projects for Brief’s Plumb’s Veterinary Drugs app. Kay is passionate about Brief Media’s mission and vision and is committed to leading her growing audience data department to new heights.
Casey Cornelius
Head of Content and Client Services @CredSpark
Casey is Head of Content and Client Services at CredSpark where she designs content marketing engagement strategies. Her particular interest is in creating interactive experiences that provide meaning and value for both the audience and the publisher. She has an extensive background in education theory and assessment.
Hayat Ali-Ghoneim
Client Success Manager @Omeda
Hayat is a Client Success Manager at Omeda where her primary goal is to partner with media leaders to grow, engage and monetize their audience data. She’s worked across B2B media for 11+ years in numerous audience strategy roles, using marketing know-how and data analysis to drive growth and revenue channels. Hayat’s background allows her to optimize each client’s experience within Omeda and maximize their investment in the platform.