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Working With Custom Data in Google Analytics
Google Analytics is a catch-all tool, tracking many metrics “out of the box.” But, it has a tremendous amount of power to be customized for your business, including tracking events, custom metrics, calculations, and other important metrics across your website. Join us for a 1-hour workshop to learn more about how using custom data can help give you insight you may not have known was possible.

You’ll learn the following:

*How to set up event tracking to measure onsite behavior
*How to configure custom dimensions, calculations, and metrics that will help you better understand your audience
*How to use the Measurement Protocol when Google Analytics data needs to be tracked outside of your website

Jul 14, 2020 11:00 AM in Central Time (US and Canada)

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Speakers

Brett Lohmeyer
Director of Analytics + Decision Science @Anvil Analytics + Insights
Jessica Propst
Web Analyst @Anvil Analytics + Insights