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Join us for a free one-hour webinar on how to move beyond a settled niche for more sustainable products and services and actually execute a closeout strategy to get to sustainable options being the only choice. Hear from Fair Trade USA about how the coffee industry has set a goal for itself to become the world’s first 100% sustainable agricultural commodity. Learn about the challenges facing this sector and how actors are coming together to support transformational change. Participants will learn how to take action and will hear from UCLA about their experience sourcing sustainable coffee and communicating their efforts to stakeholders. Learning Objectives: --Market transformation models - getting sustainable options as the only choice --How the coffee industry is working to become the world's first 100% sustainable agricultural commodity --Challenges and how they are tackling them to support transformational change --How you can take action and learn from UCLA's case study on sourcing sustainable coffee