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News Masterclass Session 5: Facebook And Instagram For Journalists
Many newsrooms around the world are successfully distributing their journalism and engaging their audiences on Facebook and Instagram. In this session Vivian Pein will give a short introcution into Social Media for newsrooms and Carsta Maria Müller, Strategic Partner Manager (Entertainment) at Facebook together with Paul Haase, Partner Solutions Manager (News) at Facebook, will provide a brief overview of the potentials and products of the platforms for newsrooms.
This session will be held in English.

Vivian Pein, Social Media und Community Manager
Vivian is a freelance consultant for digital communication and supports companies and organizations in integrating social media holistically into the value chain. Her focus is on processes and structures, the training of communication.

Carsta Maria Müller, Strategic Partner Manager (Entertainment) - Meta (Facebook)
In her role as Strategic Partnership Manager, Carsta Maria supports traditional and digital media companies in Central Europe in the entertainment segment to achieve and constantly evolve the set strategies on their Facebook and Instagram presences. Carsta Maria is a true (Social) Media advocate: She studied Media Studies in London, has worked as a journalist herself and, in her last role before joining Facebook, she was Director Social Media at ProSiebenSat.1.

Paul Haase, Partner Solutions Manager, News - Meta (Facebook)
As a Partner Solutions Manager, News, Paul is consulting publishers across Europe on editorial social media strategy, and developing scalable global partnership solutions. Previously he was heading the newsroom partnerships team for the Berlin-based media startup Opinary, taking care of the editorial relations and strategic development. Until 2019 he worked in different positions at XING, supporting the launch of the News product in Audience Development, Curation and Partner Management.
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