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Sarah Frier on Instagram, influencers, and culture
Instagram has changed the way that we shop, travel, eat, communicate, define beauty, and organize social movements. But, how did a photo-app startup evolve into a generation-defining social media platform?

Sarah Frier’s debut book, No Filter, draws on her exclusive access to Instagram’s founders and employees to create the first biographical, inside-look at the company. Join our conversation with Sarah online to hear her share what she learned from Kris Jenner, Anna Wintour, influencer-fashionistas, famous dogs with millions of followers, and Instagram’s execs.

Apr 14, 2020 03:00 PM in Eastern Time (US and Canada)

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Speakers

Sarah Frier
Author & Journalist @Bloomberg
Sarah Frier reports on social media companies for Bloomberg News out of San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. No Filter: The Inside Story of Instagram is her first book.
Paris Smith
Head of Brand @Company
For over a decade, Paris has worked with real estate executives and consultants to market luxury residential and commercial spaces, manage brand strategy for properties, and develop operational policies for multidisciplinary teams. She was a member of Grand Central Tech's founding team prior to spending two years as a New Developments Project Manager for Citi Habitats and Corcoran Sunshine Marketing Group, where she launched high-profile residential real estate projects, including the SHoP Architects-designed American Copper Buildings. Paris returned to Grand Central Tech in Spring 2017 as the Director of Strategic Operations, serving as the liaison between the innovation community and Milstein Properties, as well as managing major improvements to the community's physical spaces as it expanded to over 250,000 square feet. Today, Paris is the Head of Brand for Company, where she oversees the organization's brand experience across its digital channels and community spaces.