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More than Text and Pixels: How Charities Effectively Communicate to Educate and Inspire
Beautiful lakes, rivers, and shorelines are seemingly synonymous with Canada, but Canada’s freshwater is under threat. Increased development along shorelines, higher flood levels, erosion, and invasive species are just some of the many impacts harming habitats, wildlife populations, and properties. Watersheds Canada is working on-the-ground across the country to restore and protect lakes, rivers, and shorelines by working with individuals, community groups, and various partners.

Monica Seidel will discuss the techniques used by charities to raise their profile, bring attention to different environmental issues, and inspire action. She will cover the different uses of social media, videos, print and digital mediums, and in-person interactions. She will then highlight different elements that make an effective campaign. With her presentation, she hopes to give you the tools to use a critical lens the next time you see a fundraising or awareness campaign.

Feb 18, 2020 10:00 AM in Eastern Time (US and Canada)

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