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How to Create Localized, Consumer-Centric Assortment Plans
With a myriad of products for consumers to choose from, the cross-channel markets available and the ever-increasing expectation of the consumer, retailers are faced with overwhelming challenges to accurately align product selections with consumer preferences. Retailers can no longer use a cookie-cutter assortment approach simply because stores have similar sales volumes and size. Instead retailers need to align assortments with their unique customer base that are influenced by consumer buying patterns.

Join us as we share best practices that help retailers create localized, consumer-centric assortment plans that will increase profitability and help drive the bottom line.

May 23, 2019 02:00 PM in Eastern Time (US and Canada)

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