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Reframing Aging
Are you new to reframing aging, an evidence-based messaging resource? Would you like a refresher and examples of how people have applied the principles? This webinar is for you. You’ll learn:

· Why changing the way we talk about aging and ageism is so important
· What Americans believes about older people and aging
· How common words and phrases have negative consequences because they reinforce ageist attitudes and stereotypes
· Evidence-based messaging and communications strategies based on three years of research by FrameWorks Institute, proven to increase support for age-friendly policies and decrease bias against older people
· Recent examples of how organizations have changed their names, messaging and images to be more inclusive

Feb 25, 2020 03:00 PM in Eastern Time (US and Canada)

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Speakers

Janine Vanderburg
@Changing the Narrative in Colorado
Presenter Janine Vanderburg leads Changing the Narrative in Colorado, a campaign to change the way people think, talk and act about aging and ageism. Committed to leveraging the talents of people of all ages to benefit community, she is a co-founder of the Colorado Encore Network, a member of the Encore Network leadership team and CEO of Encore Roadmap, which provides inspiration and tools for capitalizing on the strengths of older adults. She is a certified FrameWorks Institute Reframing Aging trainer who has delivered over 100 presentations and workshops on that topic.