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HOPEFUL TOWNS (2): What works? Building a strong place identity and culture
A positive sense of place is intertwined with how confident, welcoming and optimistic a town is. This often feeds directly into cohesion and community resilience, and into residents’ attitudes to change and difference.

Our previous research has found this. Places with fewer heritage assets or a less clear historical identity are more likely to be hostile towards migration and multiculturalism.
At this event we will hear about this question from practitioners and experts. How do you create clear narratives for where a town has come from and where is going? And how do you take this beyond branding and image, so that place identity carries genuine meaning and is robust in the face those promoting division.

This event is the second in our Hopeful Towns ‘What Works’ series. Each webinar in the series looks at a different aspect of local policy, to try and understand what works when it comes to building resilience in towns across England and Wales.


o Cllr Joy Allen, Mayor of Bishop Auckland and Cabinet Member for Transformation, Culture and Tourism at Durham County Council
o Pippa Coutts, Policy and Development Manager, Carnegie UK Trust
o Gurvinder Sandher, CEO of Kent Equality Cohesion Council and Artistic Director at Cohesion Plus
o Kayleigh Rousell, Founder and Spokesperson, Sheppey is Ours!
Ellen Kiely, Our Liverpool, Liverpool City Council

11.00am-12.30pm, February 18th 2021

Feb 18, 2021 11:00 AM in London

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