Much like a project benefits from value engineering, your marketing department can benefit from a fresh perspective. A marketing audit will highlight those areas that are performing well, as well as those activities, actions, and performances that are not up to par. Some companies only conduct an audit when things go wrong, but conducting periodic marketing audits enables your team to discover problems early and solve them, and it can uncover strategies you may not have thought of or even knew you needed. Need a fresh eye? Join us to learn more about this underutilized tool in the marketer's toolkit.