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Elevate Give Me Thirty: Add a Marketing Audit to Your Marketing Toolkit
Much like a project benefits from value engineering, your marketing department can benefit from a fresh perspective. A marketing audit will highlight those areas that are performing well, as well as those activities, actions, and performances that are not up to par. Some companies only conduct an audit when things go wrong, but conducting periodic marketing audits enables your team to discover problems early and solve them, and it can uncover strategies you may not have thought of or even knew you needed. Need a fresh eye? Join us to learn more about this underutilized tool in the marketer's toolkit.

Sep 23, 2020 02:00 PM in Central Time (US and Canada)

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Carla Thompson, FSMPS, CPSM
CMO-To-Go @Elevate Marketing Advisors
Carla has 37 years’ experience in the A/E/C industry and is highly respected by clients, former employers, co-workers, and colleagues. She has served in various marketing capacities including CMO and Global Marketing Director for national and international firms. She recently joined Elevate Marketing Advisors to provide training in leadership, marketing, business development, the customer experience, and employee engagement. Throughout her career Carla has enjoyed training and mentoring others, both internally and externally. She has delivered educational programs and presentations for SMPS, AIA, AGC, ACEC, SDA, NAWIC, and has presented numerous in-house training programs. Carla is a certified professional services marketer (CPSM) and she was named a SMPS Fellow in 1999, the highest level of accreditation in the industry. In 2018, she was the 27th individual to receive the Weld Coxe Marketing Achievement Award, the Society’s highest honor, in recognition for her career achievements.